|
Welcome to Better Life Group |
Formal axiology is the new science of value and valuation. The Value Scan™ Assessment Profiles and Value Scorecards were developed by The Value Source Group (TVSG). The Value Source Group is a leading axiological service provider with a management team that has 80+ years combined experience. Their business purpose, and ours at Better Life Group is to provide leading-edge axiological products and services to businesses as well as special interest groups in our society. TVSG is managed by Dr. David Mefford, Vera Mefford, and Gregory Woods with offices in Charlotte, NC and Morristown, TN. TVSG is the world leader in innovative applications of axiological science.
Axiology & Axiological Profiling
Axiology is the name for value theory derived from the Greek word, “axios” meaning “worth.” Formal axiology is the logic-based science of value anchored in a “hierarchy of meaning” from the most meaningful or richest value to the most destructive or greatest value loss. The logic specifies 18 different levels of richness. The “hierarchy of value” is the measuring standard for human evaluative judgment and decision-making. The axiological profiles are constructed by selecting linguistic examples for each of the 18 levels of the hierarchy. These examples are mixed up and the respondent is asked to rank them from best to worst. Their ranking of the list of items is then compared to the mathematical value hierarchy producing a pattern representing the clarity and quality of their decisions.
When people make value judgments, they use both their mental and their emotional capacities to arrive at their decision. Some people have very solid and reliable decision-making abilities - while others routinely make wrong or inaccurate choices. Our profiles measure the quality of the respondent’s judgment & decision-making by gauging both their mental clarity and their emotional orientation.
Targeting Success
Research has shown that using the Targeted Axiological Profiles™ (TAPS™) marketed by Better Life Group produce strong face validity, because respondents recognize and identify with language pertaining to their specific field. Our profiles also fulfill the great market need for industry-specific applications. For example, a sports coach is mainly interested in finding out how an athlete will play the game and engage with teammates on the field, court, or ice, especially under pressure, vs. how they may feel, act or think about life in general. The same principle applies to business, finance, relationships, fitness, tennis, golf, dentistry and health care, among other industries. |
|
Home
